The Practicality of Consumption.

Money carries a lot of weight where ever it goes. It is respected across borders, cultures, and ideologies. It compromises principals just the same as it inspires great accomplishments. It is said to be the root of all evil and in its pursuit, many atrocities have been committed in its name. It has been worshipped as life itself and to some life is deemed not worthy of living without it. The mystique is real because the perception and value placed upon it are so very real. It is the basis of operation in modern society, but its use is still not understood by the multitudes of people who stalk and chase it in their daily pursuits. The time and effort spent in its acquisition is often not reflected in the time and thought given in its consumption and how it is spent. Money is the basis of existence in a material world and can bring riches and favor beyond its face value even if it can’t buy you, love(?). Make no mistake about it money is power and respect, the more money you have the more of each you will receive.

Ever stop to wonder about the value and power of money, it has no value, it is a measurement representative of value, but has no value other than that perceived and manufactured to be accepted as an assigned worth or denomination. That is where its power is in the acceptance and significance placed upon it. The ruling power or government assigns a value that is accepted as a unit of exchange or buying power replacing a bartering system to regulate the consistency of value. It basically replaced trading cows and livestock for goods and services. Before money wealth was judged in a much different way mostly by how much livestock or land one owned. As time progressed and personal services were offered money was the exchanged consideration used as payment to establish a uniform value for services by its acceptance in exchange. It is a matter of supply and demand, determined by is who has it and how badly does someone else wants it.

Money is known as currency because it is expected to “circulate” as a unit of trade equivalent to the value of your time and effort. That is where the gift and the curse lie depending on which end of the currency you are on, the giving end or the receiving end. We are conditioned to accept that the power is all on the giving end but that is not an absolute truth. Those on the giving end have consolidated a position superior to yours because they have something that you want, and you must meet their expectation to receive it. Once it is received then the “flow” changes and the power switches because now they need to put it back into the system in order for the system to survive, their wealth to increase, and the cycle to continue. You earn it, they pay you, and you spend it back into the system starting the process all over again. Money like water must circulate or flow to remain fresh and a current of electricity must flow to produce power but when stagnant becomes a hazard, so it is with currency or money.

The circulation is the key to the value, the velocity of turnover, but since the source of money is much smaller than the need to get it there is a small window of transfer of power and the collective power of the “flow” must be concentrated for the impact to be felt. The effectiveness is not in spending it but in where and how you spend it as well as what you spend it on. The economic strength is in the fist and not the fingers for economic impact to be felt and concessions to be offered or demanded. Smart money will offer concessions prior to being adversely influenced but the majority will only bend to the inevitable when left no other monetary choice.

I once held a job that I liked very much but it was not economically feasible for me and promotions and pay raises seemed to elude me forcing me to seek other opportunities. When it became known that I intended to leave and I gave my two weeks’ notice, only then were offers made to retain me only because I was leaving. I did not have the same value to that entity until it threatened their objective. I still left because I felt that if I was as valued as they now claimed then why was I not straightened out before now to give me what I deserved in order to retain a so-called valued employee. The same is true with buying power. Many consumers have been refused accommodations which would be goodwill and good business practices until they threaten cancellation, then customer retention can offer you a much better deal to keep you. The question is what were they doing to you before if this was available to you but withheld? Cell phone and cable companies were good for such practices in which consumer dissatisfaction gave rise to other alternatives to address the problem and created the competition that had not existed before.

I state that to state if you feel a void will exist for a product, service, or quality of a product then history and economics have proven that someone will create and most likely improve upon that product to meet consumer satisfaction and expectations. Whatever you can’t do without; ask yourself how did you get by before it and what if it became unavailable what would you do? It is most likely a matter of convenience but mostly a preference rooted in status and prestige as a psychological separation elevating your self-worth. That elevation is externally influenced making your economic decisions habitual rather than rational. If any manufacturer of clothing, went out of business you would simply find another manufacturer to your liking. Current trends often make the decisions for you, but why can’t you make the decision for yourself of how and where you spend your money? How you spend your money should be a direct reflection of what you had to do to get it and what is the value of what you spend it on.

There is a huge difference between cost and price. At what cost will you surrender to pay the price of what you want. If you feed it, it will grow and if you starve it will wither or adapt. That is the power of how you spend your money collectively to feed that which feeds your needs outside of the purchase itself to indicate that they gratefully recognize that you have other choices and personal value. If you do not recognize or more sadly do not exercise your choice, then what incentive do they have to value your economic voice or their disregard of it. The strength of the intertwined vine or collective voice is the “bottom line” language that is spoken all around the world and in all languages, financial survival speaks loudly and causes economic mountains to yield.

Why would you enrich those who have offended you or your culture when they stand categorically opposed to your interest except to receive your money? This is funding the opposition and reinforcing their disregard for your voice in addition to assuming an entitlement to your money because you refuse to sever a dysfunctional and abusive consumer affiliation. This is functionally funding your opposition and fueling their continued resistance to your significance. Old heads knew this and would often state they would not spend their money with those that did not support their interest or respect their person or culture. This has evolved from a personal or cultural resistance to include ideological resistance. Those who offend your ideology should not be supported or patronized to encourage their opposition to your existence.

A prime example is the Washington professional football team who have for many years has still refused to change their offensive name but would declare they do not embrace racism. They don’t embrace racism, they are a symbol of it. All those who patronize them, do business with them, or freely sign with them are complicit in their racism and are the reason they can continue it because there is no fiscal accountability. Civil discord has not gotten it done simply because the Indigenous People, the true forefathers of this land, didn’t have the economic power to fiscally force a change. Aunt Jemima, phonetically ain’t that yo momma, has been recognized as offensive, and despite her endearment to millions of breakfast tables she has finally reached retirement age. They could no longer risk the fiscal fallout and moral objections among Black folks and those whose ideology would no longer condone it. It moved them to suddenly examine the true costs and move in their best interests.

The same support and ideology should be extended to support those native to this land whose voices are muffled as once were such groups as the LBGT community, domestic violence victims, and others.

We cannot discount grievances based on race, but we must also embrace grievance based on ideology to raise the tide for all oppressed humanity especially those in our midst who we have thoughtlessly contributed to the oppression of. Like many cultures, the Indigenous People too have been through a lot and should be shown some love and respect by utilizing the power of our collective economic flow. To support degradation is to support their continued oppression, the original sin, and the exploitation of this country that has gone on far too long. It is way past time for a correction.

You should spend your money were your core values and decency are reflected and if change cannot be provoked then fiscal support should be withdrawn. The flow of money is the twist of the arm that receives the most immediate and comprehensive adjustments. The fiscal survival of these entities that support systemic racism, whether public or private depends on our “flow” of currency and our silent agreement to continue hurting the collective good. The flow or circulation must be strategically directed or removed. Money like blood circulates and lack of circulation leads to amputation or death. The focus of economic power is the most efficient and effective tactic because it forces a voluntary change to sustain their survival. It has been proven to work because it is what has been used against us.

Moral of the story < The queen of soul said it best when she SANG “R E S P E C T find out what it means to me”. When there is no respect for me or my culture then you must get paid by those who agree with you, never by those who you oppose. The personal fiscal policy and funding by those who sincerely reject racism and discrimination against whatever historically marginalized and exploited group should be to listen to that group about remedies and redirect their collective resources to accomplish the removal of those restrictions. Propaganda and atrocities have been committed and it is true that perhaps the worst has been committed in days gone by, but that does not justify the continuation of discrimination and privileged entitlement by those who are now living. By your participation, you are roundly condemned, and by its continuation, you condemn yourself just as those before you have been. Put this shameful past behind you, not by denial and misconceptions but acknowledgment and realization of remedies. The weapon of a fair labor/wage movement and the persuasion of the people’s economic patronage when focused ensures your money should never go where your influence can not go.

P.S. Please reconsider these fashions, designers, and manufacturers that have been overtly offensive. I am sure there are others who make quality products that deserve the chance and your business. To wear and be seen in these costumes shows the psychological dependency and cost you are willing to pay for prestige or status. When they show you who they are, believe them, and spend where you are respected, and can be respected. If you must then you get it started, it has to start somewhere, be a trendsetter. Be the straw that stirs the drink!

Thurston K. Atlas

Creating A Buzz


Please follow and like us:

The elephant held by a peg.



The elephant is majestic and revered across many lands, cultures, and over much time. The elephant is the largest land mammal in the world with species that grow up to 13,000 pounds in weight. It is a symbol of wisdom, loyalty, reliability, power, and good luck with an incredible memory as well as observable traits and behavior that contradict its huge size and raw strength. In the wild, the elephant knows no bounds but in captivity, it is taught limitations that ensure its control and ignorance of self. It is controlled by the only means capable, itself, by being subjected to psychological conditioning to achieve psychological bondage. That is why a small cord or twine can tether a fully grown 13,000-pound elephant to a small peg knocked only inches in the ground.

It is imprisoned not by physical force but by confinement of its mind. It is manipulated into complicity by limiting the processes of the mind that would enable it to recognize and use its great strength against the bondage of a feeble restraint. It is conditioned to remain restricted and accept a power less than itself, believing it is hopelessly outside of its grasp to attempt resistance. The initiation is started much like kindergarten where this must be embedded before a level of confident resistance can be exhibited, it must be extinguished. The elephant must be trained at an early age to accept tethering calmly, this is done by tying one front leg to a peg and then the opposite diagonal rear leg to a different peg thereby restraining the “baby beast”.

This technique alone cannot restrain a baby elephant so the deterrent or restraint must be stronger than the elephant’s strength at that time to reinforce that there is no escape or resistance against the force that binds it against its will. Chains, not ropes will do just fine for this. Continuously and repeatedly it will test the restraints imposed upon it until it learns that its size and strength are futile against the constraints that hold him physically. No matter how hard or how long its effort to resist is, it becomes useless. Once its determination is broken and the elephant “realizes” this uselessness, then it gives up any further or future attempts believing for its entire lifetime that it is powerless against that which controls it. The elephant’s determination is then replaced by calm compliance. It becomes no longer necessary for strong restraints that surpass the elephant’s young strength or its two legs to be restrained because now it is adequately conditioned.

Sounds familiar? Confinement of the mind once achieve will be self-imposed in many instances with only minimal reminders needed. The limitations of the mind work on all animals (even human animals too) when once conditioned and with the supporting reminders as constant behavioral reinforcement to maintain a reality that is believed by most to really be your very limitations. It is a clever and sinister trick long used before Pavlov Theory using the opposite, the absence of something as a stimulus to elicit the presence of a response instead of anticipating a reward being provided, the penalty can be avoided by compliance. The old go along to get along or else in full effect.

Even with elephants, peer pressure is used as a continuous reminder of how to behave. Older conditioned elephants demonstrate their compliance instilling a level of acceptance that soothes the young elephants into accepting that’s just the way it is, no questions about it. The use of that which is most impressionable to something is a highly effective tool of implementation of behavior and beliefs because it comes from a trusted and relied upon source. So once the “baby beast” becomes fully grown and the chains and diagonal leg restraints are no match for their tremendous strength they are still chained psychologically to their old circumstances. The old circumstances where when much younger their resistance was useless had in reality long ago changed but their mind had not changed making it indeed their current reality with no longer a good reason why. Their size and strength had long ago multiplied to overcome their constraints, but their desire and mentality remained confined conditioned by a small rope and a faulty belief.

The young elephant knew no better but was taught this and there were no examples or allowances to suggest otherwise creating captive generational herd mentalities naïve of self and the unquestioned acceptance that clings to a fate that is vastly different from the reality of its true power and destiny. This is the taming of spirit and dousing of determination where no right to do so existed but was justified by the need and ability to do so, but to what benefit of the elephant.

Let’s change the subject name from elephants to people, human beings, not races. The name changes but the game stays the same if you choose to stare at the truth and not flinch. Maybe you have been made into the very thing that you despise the most by being trusting and naïve unaware of the reality that has been thrust upon you that is not at all what you believe it to be, much like the elephant. What peg restrains and controls your mind? You got it the same way the elephant did, unknowingly, and without an understanding of how. As the elephant grew it still held onto outdated beliefs embedded early on that it could have easily freed itself from captivity if only it realized that it had the power not only to resist its restraints but to choose its fate.

The will is what sustains you when the road gets tough but only when you prevent it from being compromised and allow it to expand untethered by the limitations of others regulating influences. Those who poorly regulate themselves would seek to regulate you by their word but not by their deed, indicating if you are smart what is good for the goose may not be so good for the gander. By what right is this recognized as being above your self determination, only for the comfort and amusement of another. What about their gain that you contribute to without just compensation that reflects your importance to their elevation? This power is not negotiated but given away and, in many cases, squandered or much worst not recognized or exercised.










Power over self, not others is the only righteous authority a person has that does not involve consent and cooperation from others and absent deception and lies. If you are to lead, then be that example and possess that which others would be willing to follow for a righteous good that does not demand a subordination of others to your will against their good. Time brings about a change one way or another so instead of buying a ticket to the past where you can never return and that no longer exist make sure you do not trip and fall looking backward. Everything must change and will change. We see as the captive elephant circumstances changed over time, he remained stagnant. As time passes, we should evolve to not invade others’ personal boundaries and human rights to conform to foreign beliefs that are not of their choosing or benefit.

The techniques used to control the masses are driven down in your mind like a peg tethered by faulty socialization now using more advanced processes than physical abuse and this may come as a surprise, but it is just not the “undesirables” of color that are the victims. Like piranhas the elite feeding frenzy has turned on their very own like cannibals to ensure their elite survival, the middle class is eaten along with the lower class regardless of color. Fear, scarcity, and divisiveness are frequently employed to generate the ignorance of crash dummies to camouflage how you too have been programmed with lies and social engineering. Like Pavlov theory when the bell rings you salivate on cue without substance having been socially conditioned but never realizing the basis for your slobbering.

The scales have always been tipped by the elite for the elite since antiquity. The lies and flat out misrepresentation of facts and history in America about America has created a narrative to bolster the image and perception of the accomplishments of a colonial populist while concealing the degenerate deeds greater than the war criminals of ill repute who are held in the highest contempt. This cannot persist as an entitled privileged in this day and age where knowledge cannot be hidden so easily and the likes of a homicidal genocidal Christopher Columbus is widely celebrated with a holiday and the likes of a scientific failure and racist such as Charles Darwin is not exposed for his detrimental impact on society to this day. This is not to expose matters of racism which are obviously practiced still today due to this nonsense but the tethering of minds on both sides of the equation, whether it be a benefit or a detriment to your existence.

This goes on around the world where an endless number of people and circumstances can be substituted and exposed for the propaganda of nonsense presented to tether, condition, and control their people against the people’s greater good while exploiting this brand of social engineering for their gain. The general public or we the people have always been subject to exploitation going back to the beginning of time but now worldwide the realization and the awakening of oppressed people everywhere are challenging the status quo. Power only exists when recognized as such, but fear and cajolery can only control the masses for so long, just factually check history.

I almost forgot, the tethered elephant routinely breaks its binds when suddenly aroused by fear or agitation despite its psychological conditioning displaying the power to uproot large trees or obstructions. A child has the strength to rip one piece of paper, but enough paper placed together even a strong man cannot tear apart. The strength of unity is strength not to be disputed or squandered.

Moral of the story < Limitations are on average learned and reinforced behaviors systematically imposed for the good of a hierarchy. Mental control is the most effective manner of control because you think and feel it is your choice or even worst that you have no choice. You always have a choice but are you willing to pay the price, that is where the conditioning kicks in as fear of reprisal.

So if busy trying to peg someone else instead of releasing yourself first from a mindset that was engineered in you to feel better about yourself if you can hold someone else down beneath you. Square yourself away first from the social programming that you believe to be a reality and that will make at least one less purveyor of ignorance based on deception in the world.

Supersede your constraints and promote honesty, knowledge, and compassion. Preach what you practice and practice what you preach, we the people, not we the elitist because after all, they need us more than they let on. That is why there is a need for deception.

Thurston K. Atlas

Creating A Buzz

Please follow and like us: